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Haikure — Sustainable Denim Made in Italy
The Haikure selection at Loft 33: jeans, shorts and denim pieces for women and men from the Italian label that has been making sustainable denim since 2011. Chosen for our boutique in Peschiera del Garda and available online with worldwide shipping.
Haikure was launched in 2011 by CS Jeans, an Italian denim manufacturer based in Umbria and active since 1981. The name joins "haiku", the minimalist Japanese poem, with the endings of the brand's three key words: nature, pure, future. Everything is produced in Italy using organic cotton, recycled fibres and low-impact dyeing and washing processes, with full traceability of each garment. It is one of the few denim brands where the sustainability story is backed by the factory that actually makes the jeans.
The Haikure style
Clean, minimal denim with a Japanese sensibility: slim, straight, relaxed and loose fits, tailored shorts, soft washes and a few technical details. Pieces designed to be worn for years rather than one season.
The selection at Loft 33
Jeans: straight and relaxed fits in Italian and Japanese denim.
Shorts: tailored denim shorts for men.
Seasonal pieces: jackets and ready-to-wear when available.
Sizes are denim waist sizes (26–34) or Italian sizes, as stated on each product page. Most items are stocked in one or two units per size. Write to us for measurements.
Why buy Haikure at Loft 33
Loft 33 is an independent contemporary fashion boutique in Peschiera del Garda, on Lake Garda, Italy. We ship worldwide, returns are guaranteed under current consumer law, and you can reach us by email or direct message on our social channels.
