Seoul met Milano this season. During Milan Fashion Week, the four members of AB6IX — Jeon Woong, Kim Donghyun, Park Woojin and Lee Daehwi — stepped out in Simon Cracker, the Milan label known for upcycled tailoring, hand-applied patches and a sense of humour stitched into every seam. Oversized blazers, a herringbone jacket with dangling knots, a cap crowned in leather: the looks travelled fast across K-pop fan accounts, and for good reason.
Why Simon Cracker speaks K-pop
AB6IX have built their identity on self-produced music and a fashion-forward image, and Simon Cracker shares the same instinct: nothing off the shelf, everything with a story. The brand gives discarded garments a second life, adding its signature cracker boy patches, piercings and handwritten details. No two pieces are the same — which is exactly what makes a look worth hunting for.
The K-Pop Capsule, only at Loft 33
We selected a small capsule of Simon Cracker pieces in the same spirit and gathered them in one place: the AB6IX Style | Simon Cracker K-Pop Capsule. It is exclusive to Loft 33 and every item is one-of-a-kind, unisex and made in Italy.
- Hat Amos — a military green cap with a handmade calfskin crown.
- Blazer Ron — burnt brown herringbone, leather cracker with pink piercing and two dangling knots.
- Coat Ruben — virgin wool with appliqués, handwritten lettering and the designer's signature on the back.
- Bomber Kloe — blue bomber with orange interior and a biscuit-shaped zipper pull.
Alongside them you'll find eight more blazers, from dove gray to camel oversized, each with its own cracker boy.
One piece per model
Because every garment is unique, there is only one of each. When a piece is gone, it disappears from the capsule for good. If one of them caught your eye in the fan edits, this is the moment.
FAQ
Is this an official AB6IX collaboration?
No. The capsule is a Loft 33 selection of Simon Cracker pieces in the style AB6IX wore at Milan Fashion Week.
Are the pieces unisex?
Yes, every item in the capsule is unisex. Measurements are listed on each product page.
Where can I buy Simon Cracker online?
The K-Pop Capsule is available exclusively at Loft 33, together with our wider Simon Cracker selection.